Content Marketing Tips Should Never Be Trusted

Content Marketing Tips Should Never Be Trusted You shouldnt trust everything that you read on this blog. In fact, you probably shouldnt trust anything you read on any blog.  Doing so may actually be bad for your marketing. Why? Most Content Marketing Tips Are 100% Totally Made Up Content marketing tips are usually made up, and why wouldnt they be? Everything is made up these days – even scientific research. In a recent study, economists found that nearly all studies published in economics journals are likely to be wrong. After studying  49 papers in leading journals that had been cited by more than 1,000 other scientists, researcher  John Ioannidis found that  within only a few years, almost a third of the papers had been refuted by other studies. Yikes! Things arent much better in the medical field. Author  David Freedman published in his book Wrong  that about two-thirds of the findings published in the top medical journals are refuted within a few years. Even worse, as much as 90% of physicians medical knowledge has been found to be substantially or completely wrong according to  Time Magazines  article on the books findings. As much as 90% of physicians medical knowledge has been found to be substantially or completelyAre you finding this a bit creepy? You should be, and it should give you all the less reason to trust your friendly neighborhood content marketing professional  carte blanche. Most of what they say is full of crap someone has to say it. All Content Marketers Are Liars Heres the thing – too much marketing these days is based on what some other guy told me to do, and not enough on what our data told us to do, and thats a real problem. This post is about putting the other guys ideas on trial, and making sure that their tips actually work – for you. It may sound obvious, but it begs a reminder – never trust marketing advice that you havent tested.